Privacy policy

Last updated: 29 March 2026

ETHAN JAPANESE SAKE SHOP operates this shop and website, including its information, content, functions, tools, products and services (the “Services”), to offer a curated shopping experience. The shop is powered by Shopify. This Privacy Policy explains how we collect, use and disclose personal information when you visit or use the Services, make a purchase or other transaction, or contact us. If these terms conflict with our Terms of Service on the collection, processing or disclosure of personal information, this Privacy Policy controls.

Please read this policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described here.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so it cannot identify you. Depending on how you use the Services, where you live and applicable law, we may collect or process the following categories, including inferences drawn from them:

  • Contact details, such as name, billing and shipping addresses, telephone number and email address.
  • Financial and payment details, including card or account information, transaction details, payment method and confirmation.
  • Account details, including username, password, security questions and preferences.
  • Transaction information, including products viewed, added to cart or wish lists, purchased, returned, exchanged or cancelled, and purchase history.
  • Communications with us, including customer-support enquiries.
  • Device information, including device, browser, network connection, IP address and other unique identifiers.
  • Usage information about how and when you access, navigate and interact with the Services.

Sources of Personal Information

We may collect information directly from you when you create an account, visit or use the Services, contact us or otherwise provide information. We may collect it automatically from your device and through cookies or similar technologies. We may also receive information from service providers that process data for us, and from partners or other third parties.

How We Use Personal Information

Provide, customise and improve the Services. We use information to fulfil our contract with you, process payments and orders, remember preferences, send account notices, manage purchases and returns, maintain accounts, arrange delivery, enable reviews, recommend relevant products and improve your shopping experience.

Marketing and advertising. We may send promotional messages by email, text or post and show advertising on the Services or other websites based on past purchases, cart contents or other interactions, where permitted.

Security and fraud prevention. We use information to authenticate accounts, protect payments and shopping, detect and respond to suspected fraud or unlawful or harmful activity, and protect the Services and public safety. Keep your account credentials secure and do not share them.

Communication. We use information to provide support, respond to you and maintain our business relationship.

Legal purposes. We may use information to comply with law, respond to lawful requests or proceedings, investigate disputes and enforce our Terms and policies.

How We Disclose Personal Information

For legitimate purposes consistent with this policy, we may disclose personal information to:

  • Shopify and vendors that provide IT administration, payment processing, analytics, customer support, cloud storage, fulfilment or delivery for us.
  • Business and marketing partners that provide marketing services or advertising. Shopify may support personalised advertising based on activity across different merchants and websites. Partners use information under their own privacy policies. Depending on where you live, you may have the right to opt out of certain sharing for targeted advertising.
  • Third parties when you direct, request or consent to disclosure, such as for shipping, social-media widgets or login integrations.
  • Our affiliates or other companies in our corporate group.
  • Parties involved in a business transaction, legal obligation or request, or when needed to enforce policies or protect the rights and safety of the shop, users or others.

Our Relationship with Shopify

Shopify hosts the Services and collects and processes information about your access and use to provide and improve them. Information you submit may be shared with Shopify and third parties in countries outside your own. We use some enhanced Shopify features that draw on interactions with our shop, other merchants and Shopify to protect, grow and improve our business. For those features, Shopify may process personal information and is responsible for responding to requests about its use for those purposes.

Learn more in the Shopify Consumer Privacy Policy and exercise available rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. Review their privacy, security and other terms before using them. We do not control or guarantee their privacy, security, accuracy, completeness or reliability. Information you post in public or semi-public areas, including social networks, may be visible to other users. A link does not imply our endorsement unless we expressly say so.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in their jurisdiction. If you are a parent or guardian and believe your child provided information, contact us to request deletion. As of the effective date of this policy, we have no actual knowledge that we “share” or “sell” information of anyone under 16 as those terms are defined by applicable law.

Security and Retention

No security measure is perfect, and we cannot guarantee absolute security. Information sent to us may not be secure in transit; avoid sending highly sensitive information through insecure channels.

How long we retain information depends on factors such as maintaining accounts, providing Services, meeting legal obligations, resolving disputes and enforcing contracts or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. They are not absolute, may apply only in certain circumstances, and we may decline requests where the law permits.

  • Access or know what personal information we hold.
  • Request deletion of personal information.
  • Request correction of inaccurate personal information.
  • Receive a copy of information and, in some circumstances, ask us to transfer it to another service.
  • Manage marketing preferences. You can unsubscribe from promotional emails using the link in them; important account or order messages may still be sent.

Exercise your rights through the Services where offered or contact us below. For information handled by Shopify, see the Shopify Privacy Portal. We do not discriminate against you for exercising rights. We may need to verify your identity before acting on a request. An authorised agent may act for you if they provide proof of authority, and we may also verify your identity directly. We respond within the period required by applicable law.

Complaints

If you have a complaint about our handling of personal information, contact us below. Depending on where you live, you may be able to appeal our decision or complain to your local data-protection authority.

International Transfers

We may transfer, store or process personal information outside your country. For transfers from the European Economic Area or the United Kingdom, we use recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent arrangements issued by the relevant UK authority, unless the destination has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this policy to reflect operational, business, legal or regulatory changes. We will post the revised policy on this website, update the “Last updated” date and provide notice where required by law.

EU Customers

If you live in the EU, you may complain to the data-protection supervisory authority in your country. Customers in France may contact CNIL.

Contact

If you have questions about this policy or our privacy practices, or wish to exercise your rights, please use our contact form.